Backlink Boss replaces spreadsheets, Gmail tabs and manual Ahrefs exports with one autonomous pipeline — prospect discovery, AI-personalised outreach, reply detection and a live link portfolio, in a single dashboard.
SERPs, competitor backlinks and lookalike sites — scored, deduped and queued without a single copy-paste.
AI drafts that reference the prospect's most recent article — never a generic template, never a bulk blast.
Every placed link verified, tracked and DR-monitored. Lost-link alerts before you're the last to know.
Move the sliders to see what your current spreadsheet-and-Gmail stack really costs per placed link.
Assumes a 3% reply rate and 40% placement rate on replies (industry midpoint for cold link outreach), a UK blended labour cost of £40/hr, and a Backlink Boss benchmark of £14/link (typical customer average, fully loaded — labour, tools and sending infrastructure).
Three surfaces most link-building tools try to sell you as separate products. Backlink Boss ships them as one.
The live product landing at backlinkboss.app — Analyse a site once, discover competitor gaps, editorials and fresh mentions, approve the good prospects, ship personalised drafts in a click.
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A kanban across Discovery, Qualified, Personalizing, Outreach, Live and Rejected. Every card carries an AI relevance score, a DR proxy and a status dot so triage takes minutes, not mornings.
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Every placed link verified, DR-tracked, and correlated to rank movement on your target keywords. Lost-link alerts before you're the last to know.
See it liveSix primitives that replace the entire manual link-building stack. Hover any card for the deep dive.
SERPs, competitor backlinks, Common-Crawl lookalikes — deduped and scored automatically.
Every first line references something the prospect actually wrote this month.
An AI classifier tags every reply so sequences pause and humans jump in at the right moment.
Every placed link crawled, verified and DR-tracked. Lost links alert you first.
Sequences that pause on replies and adjust timing to inbox quiet hours.
Workspaces, roles and white-label reporting for agencies. Per-domain views for portfolios.
Every stage is a page in the sidebar. Every stage is auditable. Every AI step has a deterministic fallback.
Three discovery modes run as background jobs: Competitor Gap (sites linking to your competitors), High Authority Editorial (publications with visible contributor guidelines) and Fresh Mentions (topic articles in the last 7 days). Firecrawl handles search and scrape; results dedupe by domain automatically.
Every prospect is scored on relevance, domain rating and estimated traffic. The AI path uses Gemini 2.5 Flash with a strict JSON schema returning topical overlap, audience match, intent match and editorial fit. Toggle AI off in Settings and a heuristic keyword-overlap path takes over — same shape, deterministic output.
Drafts are primed with the prospect's most recent article, your site angle and your brand voice. First lines reference something the prospect actually wrote this month — never a generic template. When AI is disabled, editable template drafts are produced instead.
Direct Gmail API sending with per-account daily caps, automatic warm-up, timezone-aware windows and inbox rotation. Multi-step campaigns run on a Supabase Edge Function sequence controller that respects your retry and backoff settings.
An AI classifier tags every reply as interested, not interested, needs info, auto-reply or bounce, and pauses sequences on positive replies. Placed links land in the portfolio with anchor text, dofollow status and DR history; a periodic sweep re-verifies each one is still live.
Rank tracking stores historical SERP positions per target keyword so you can correlate rank movement to specific placed links. Agencies invite clients into a branded, read-only workspace view; portfolio operators export via CSV or REST API into their own BI stack.
Three profiles that pay Backlink Boss back inside a month.
A single founder scaling from zero to 50 links a month without hiring. Backlink Boss handles discovery and drafts; the founder approves the daily send queue in ten minutes with coffee.
I was about to hire a link-building agency for £3k/month. Backlink Boss ships more links for the price of a Notion subscription.
Same job. Different stack. Different margin.
Seven stages, one Postgres, one dashboard. Webhooks and Zapier at every seam.
What Backlink Boss customers report in their first quarter.
Every plan includes RLS-scoped multi-workspace, CSV export and full REST API. UK VAT invoicing included.
Heuristic mode, limited quota. Perfect for kicking the tyres.
Everything a SaaS founder or in-house SEO needs to run link building solo.
White-label workspaces for boutique SEO shops running multiple clients.
For niche site empires and multi-brand operators.
All plans include Row-Level Security on Postgres, audit logging, and Gmail-based sending from your own inbox — no shared IP pools.
"Backlink Boss took a job that used to eat two employees and turned it into a dashboard I check with coffee. Same number of links landing, roughly a third of the cost, and I never touch a spreadsheet."
Everything procurement, ops and SEO leads tend to ask before rolling Backlink Boss out.
AI-native instead of AI-bolted-on. Prospect scoring, outreach drafts and reply classification are core primitives with heuristic fallbacks, not add-on packs. Multi-workspace with per-business Row-Level Security is default, not enterprise-tier. And every email sends from the operator's own Gmail rather than a shared sender pool, so deliverability compounds with real reputation.
No. Every AI step has a deterministic fallback. Toggle AI off in Settings and prospect scoring falls back to keyword-overlap heuristics, outreach drafts fall back to editable templates, and reply classification falls back to rule-based tagging. Perfect for procurement-sensitive teams.
No — keep your research tool. Backlink Boss imports from them (competitor backlinks, SERPs) and takes over the acquisition, outreach, tracking and reporting layers. That is the layer legacy SEO tools are weakest at.
Sends run through the Gmail API on the operator's own inbox, with per-account daily caps, automatic warm-up on new inboxes, timezone-aware send windows and inbox rotation. Sender reputation compounds with your real domain rather than degrading on a shared pool.
Yes. Workspaces let agencies invite each client into a branded, read-only reporting view showing live links, sequences in flight and DR uplift. Multi-tenant is default, not an add-on tier.
In Postgres on Lovable Cloud with Row-Level Security enforced at the database, not in application code. Every workspace is scoped through business_members; only members of a workspace can read its prospects, replies or backlinks. Full CSV and REST API export at any time.
Yes. Rank Tracking stores historical SERP positions per target keyword per workspace, and a serp-fetch Edge Function refreshes them on cron. Backlink Boss then correlates rank movement to specific placed links — the closed-loop feature most tools never ship.
One dashboard for discovery, outreach, replies, verification and reporting. Sends from your inbox, runs on your data, reports to your clients. No spreadsheets required.
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