Streamline DigitalStreamlineDigital

Case Study

WOBBIE — Your AI Digital Business Partner

Streamline Digital's flagship product. WOBBIE — Web Operations Built By Intelligence Engineering — is a fully automated AI business partner. It crawls a business, builds its knowledge graph, audits SEO, drafts and publishes content, triages leads, and proposes site changes it can apply, verify and revert by itself — all from a single conversational partner that lives in the browser.

Flagship ProductAI AgentSEO AutomationRAGMulti-tenant
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<5 min

From URL to first audit

6

Product pillars covered end-to-end

3

Autonomy modes: Suggest, Draft, Auto

The challenge

Small businesses lose growth because nobody has time to do the marketing work consistently

Most small business owners do not have a marketing team, an SEO specialist, a copywriter, a CRM admin or a developer on call. They have a website, a phone and not enough hours. The work that compounds — publishing content, fixing technical SEO, answering leads quickly, watching competitors — is exactly the work that gets pushed to next week, every week.

Agencies face the mirror image of the same problem. One account manager looking after twenty SMB clients cannot deliver bespoke audits, content calendars and weekly reports for every one of them without burning out. The result is templated work that wins few rankings and loses retainers.

Streamline Digital set out to build a single product that solves both sides at once: an AI digital partner that compresses an entire marketing, SEO and ops team into a conversational teammate, multi-tenant from day one so an agency can run it across a full client book, and embeddable so end customers of the business meet the same partner on the public site.

How it works

Inside the build

  1. 01

    Pillar 1 — Learn

    Firecrawl crawls the business URL on signup. Gemini extracts a structured business profile. Content is chunked and embedded into pgvector for retrieval-augmented chat. The partner knows the business inside five minutes.

  2. 02

    Pillar 2 — Audit

    WOBBIE scores the business across the SEO Coverage Model — Search, Technical, E-E-A-T, Local and Conversion. Google Search Console depth, Semrush signals and CMS metadata provide ground truth, not guesses.

  3. 03

    Pillar 3 — Act

    Drafts social posts, blog articles, AI rewrites for low-CTR pages, site-change proposals and lead replies. A structured diff pipeline applies, verifies and reverts site changes. Publishes to WordPress, Webflow and LinkedIn through the connector gateway.

  4. 04

    Pillar 4 — Operate

    Runs on a heartbeat. pg_cron plus pg_net dispatch autonomous jobs. Weekly briefings via Resend. A daily morning standup delivered through a HeyGen avatar. Every action lands in job_logs and outcomes for full traceability.

  5. 05

    Pillar 5 — Embed

    Drops onto any website through a secure HMAC-JWT loader. The Concierge widget answers customer questions from the RAG knowledge base, captures leads and routes them to HubSpot, Slack and Google Sheets in parallel.

  6. 06

    Pillar 6 — Self-prompt

    WOBBIE watches its own signals and surfaces what to do next without being asked — a new GSC opportunity, falling rankings, an abandoned lead, an expiring goal, drift in the CRO score.

Benefits

What the business actually gains

First value in 5 minutes

From a single URL to a real SEO score, three blog ideas, a social calendar and a working RAG chat — no credit card, no demo call.

Owner-controlled autonomy

Every channel runs in Suggest, Draft or Auto mode. Trust is earned. WOBBIE graduates as the owner gives the nod.

One agency, every client

Multi-tenant Scale tier. Agency Mode delivers bulk templates, branded PDF reports, white-label client portals and per-client autonomy levels.

Embeddable concierge

An HMAC-JWT widget puts the partner on the public site. End customers get answers, owners get leads, conversations show up in the workspace for coaching.

Full audit trail

Job logs, activity log, outcomes table and a reversible diff pipeline. Every change WOBBIE makes can be inspected, exported and rolled back.

Connector-gateway architecture

Stripe, Resend, Firecrawl, Semrush, HeyGen, HubSpot, Slack, Google Sheets, GSC, WordPress, Webflow, LinkedIn and WhatsApp — all routed through a single hardened gateway.

Features

Everything the platform delivers

  • Multi-tenant workspaces with email and Google sign-in
  • Firecrawl crawl + Gemini business profile extraction + pgvector embeddings
  • RAG chat trained on the business's own content, surfaced in the workspace and the embeddable widget
  • SEO Coverage Model scoring: Search, Technical, E-E-A-T, Local and Conversion
  • Google Search Console per-tenant OAuth with resumable sync
  • Semrush-powered keyword discovery, competitor tracking and trend signals
  • AI content generation: social posts, blog drafts, AI rewrites for low-CTR pages
  • Structured site-change proposals applied through a reversible diff pipeline
  • Publishing to WordPress, Webflow and LinkedIn via the connector gateway
  • AI lead triage and reply with HubSpot, Slack, Google Sheets and WhatsApp routing
  • Weekly briefings via Resend; daily HeyGen avatar morning standup
  • Agency Mode: bulk templates, branded PDF reports, white-label client portals
  • HMAC-SHA256 JWT embeddable Concierge widget (origin-bound)
  • Goal planner with steps, outcomes and self-prompting next-best-action surfacing
  • Heartbeat job runner powered by pg_cron and pg_net with full job_logs visibility

Technology

Built on a modern stack

TanStack StartSupabasepgvectorpg_cron + pg_netFirecrawlGoogle GeminiSemrush APIGoogle Search Console APIHeyGen LiveAvatarResendStripeWordPress + Webflow connectorsLinkedIn APIHubSpot, Slack, Google Sheets, WhatsApp Cloud API

Why it matters

This is what bespoke automation looks like

Three principles set WOBBIE apart from generic AI marketing tools and from traditional SEO software.

1. Partner, not tool. WOBBIE holds context across channels, talks like a teammate and acts only at the autonomy level the owner is comfortable with. Trust is the product.

2. Multi-tenant from day one. An agency seat unlocks WOBBIE for dozens of end clients, with branded reporting and white-label portals — no retrofit migrations later.

3. Embed surface as the real interface. The concierge widget eventually replaces the contact form on the public site, turning every visitor into a coached conversation backed by the same RAG knowledge graph.

"WOBBIE compresses what would normally take an entire marketing, SEO and ops team into a single partner that lives inside the browser. It does the work that always got postponed — and it shows its working at every step."

— Robert Jackson, Founder, Streamline Digital

Services used

Want the same on your site?

AI Workflow AutomationAI CMS & SEO AutomationAPI Development & IntegrationAI Chatbot Development

FAQ

Frequently asked questions

What is WOBBIE?

WOBBIE is Streamline Digital's flagship AI digital business partner. It crawls a business's website, learns the business, audits its SEO, drafts and publishes content, triages leads and proposes site changes it can apply, verify and revert by itself.

Who is WOBBIE for?

Solo SMB owners, marketing-led SMBs that want drafts and reporting they can review, and digital agencies who want to run the same partner across a full client book under their own brand.

What does the free tier include?

Sign up with email or Google, add a business by URL, and within minutes you get a real SEO score, three blog ideas, a social calendar and a working chat trained on your own content. No credit card.

How does the autonomy model work?

Every channel runs in Suggest, Draft or Auto mode. Suggest only notifies you. Draft queues a fully formed piece for approval. Auto acts without asking and logs everything. The owner sets the level per channel.

Can agencies run WOBBIE under their own brand?

Yes. The Scale tier enables Agency Mode, which adds bulk templates, branded PDF reports, white-label client portals, per-client autonomy levels and the ability to convert a pitch prospect into a client account in one click.

How does the embedded Concierge widget work?

A small JavaScript loader is added to the public site. The widget mints an HMAC-SHA256 JWT bound to the origin, then answers customer questions from the RAG knowledge base, captures leads, and pushes them to HubSpot, Slack and Google Sheets in parallel.

Which CMSes and channels does WOBBIE publish to?

WordPress, Webflow and LinkedIn at launch, with Shopify, Squarespace, Ghost and a raw HTML adapter on the roadmap. Lead routing covers HubSpot, Slack, Google Sheets and WhatsApp Cloud.

How secure is it?

Row-level security on every public table, scoped GRANTs for authenticated and service roles, HMAC-verified webhooks, JWT-bound embed sessions, and a connector gateway that isolates third-party credentials from application code.

How is WOBBIE priced?

Free for the initial audit and chat, Pro for single-business owners who want drafts and weekly briefings, and Scale for agencies running WOBBIE across many clients with white-label reporting.

Can I commission WOBBIE for my own business or agency?

Yes. Visit wobbie.net to start free, or book a discovery call with Streamline Digital for a guided onboarding, white-label setup or bespoke connector work.

Ready to automate your business?

This is just one example of what's possible. If you have a repetitive process costing you time, we can build a custom tool to handle it.

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