Honest UK pricing — around 30% below market

Yes. Our published prices sit roughly 30% below the lower end of the typical UK market range for AI app development and workflow automation. We can do this because we are founder-led, AI-native and built on platforms like Lovable and Base44 that compress traditional build timelines without sacrificing quality.

No. All prices on this page are exclusive of VAT. UK VAT at the prevailing rate is added to the final invoice. Third-party platform costs (Lovable, Supabase, OpenAI, hosting, domains) are charged at cost and itemised separately.

Fixed-fee projects are split into four payments: 30% deposit on project start, 30% at build commencement, 30% at UAT sign-off and 10% on go-live. Retainers and licence management are billed monthly in advance.

The ranges shown are honest guide prices for typical scopes. After a free 30-minute discovery call we issue a fixed written quote based on your actual requirements. If the scope sits at the simpler end, you pay the lower number — we do not pad estimates.

A Discovery Package is a 2 to 3 day deep-dive that produces a scoped requirements document, a recommended tech stack and a fixed project estimate. It is optional but recommended for projects above the Standard tier where the scope is not yet clear. If you proceed with us, 50% of the Discovery fee is credited against the project.

Yes. Our Monthly Support Retainer starts at £280 + VAT and covers bug fixes, monitoring, minor updates and a guaranteed response window. We also offer Feature Sprints (£1,400 fixed) for clients who prefer to commission new work in scoped one-week blocks.

For ad-hoc advisory or short sessions, yes — our hourly rate is £65 + VAT. For anything bigger than a few hours we strongly recommend a fixed-fee package or a day rate so you know the total cost up front.