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Crawls your site with Firecrawl, extracts a structured business profile with Gemini, and embeds the content into pgvector so the partner knows your business inside five minutes.
Flagship product · Web Operations Built By Intelligence Engineering
Meet WOBBIE. Your fully automated AI business partner.
WOBBIE — Web Operations Built By Intelligence Engineering — runs your website end to end. It crawls your business, audits your SEO, drafts and publishes content, triages your leads and applies, verifies and reverts site changes by itself. One always-on partner, zero busywork, fully hands-off from day one.
No credit card. From URL to first SEO score in under five minutes.
Six pillars
Everything WOBBIE does maps to one of these.
A complete WebOps system — not a chatbot bolted onto a CMS, not a generic content tool.
Audit
Scores your site across the SEO Coverage Model — Search, Technical, E-E-A-T, Local and Conversion — grounded in Google Search Console depth and Semrush signals.
Act
Drafts social posts, blog articles, AI rewrites and site-change proposals. Applies, verifies and reverts changes through a structured diff pipeline. Publishes to WordPress, Webflow and LinkedIn.
Operate
Runs on a heartbeat. Weekly briefings via Resend, a daily HeyGen avatar standup, autonomous job dispatch on pg_cron, and every action logged for full traceability.
Embed
Drops onto any website through a secure HMAC-JWT loader. The Concierge widget answers customer questions, captures leads, and routes them to HubSpot, Slack and Google Sheets in parallel.
Self-prompt
Watches its own signals and surfaces what to do next without being asked — a new GSC opportunity, falling rankings, an abandoned lead, drift in the CRO score.
How it works
From a URL to a working partner in five minutes.
- 1
Add your URL
Sign up with email or Google. No credit card, no demo call. Add a business by URL.
- 2
WOBBIE learns the business
Firecrawl crawls the site, Gemini builds the profile, pgvector stores embeddings — usually inside two minutes.
- 3
Real SEO score
A grounded audit appears across Search, Technical, E-E-A-T, Local and Conversion. Quick wins surfaced first.
- 4
Drafts and a calendar
Three blog ideas, a social calendar and a working RAG chat trained on your content — ready to review or publish.
- 5
Set autonomy and let it run
Pick Suggest, Draft or Auto per channel. WOBBIE keeps working in the background, briefing you every morning.
Autonomy model
You decide how much WOBBIE acts on its own.
Trust is earned by autonomy levels. WOBBIE always starts in Suggest and graduates as you build confidence.
Suggest
WOBBIE only notifies you. Best for onboarding and any untrusted channel.
Draft
WOBBIE queues a fully formed draft for human approval. Best for content, replies and site changes once trust is built.
Auto
WOBBIE acts without asking. Logs everything. Best for routine ops, weekly briefings and low-risk site fixes.
Who it's for
One partner. Four very different jobs.
Solo SMB owner
Marketing, content and SEO done for you. One workspace, all channels.
Start freeMarketing-led SMB
Drafts and reporting your team can review. Pro tier, Draft mode, weekly briefings.
See pricingDigital agency
Run WOBBIE across your entire client book. Bulk templates, branded reports, white-label portals.
Talk to usWhite-label client
Your own branded portal and concierge widget on your customers' websites.
Request a demoEmbeddable Concierge
Your partner lives on your customers' screens too.
One JavaScript loader and an HMAC-SHA256 JWT bound to the origin. The Concierge widget answers visitor questions from the RAG knowledge graph, captures qualified leads, and pushes them to HubSpot, Slack and Google Sheets in parallel — while the owner watches the conversation in the workspace.
- Origin-bound HMAC-JWT — install on any website
- Lead capture wired to HubSpot, Slack, Google Sheets and WhatsApp
- Owners can take over a conversation or coach the partner's answers
- Branded for agencies via white-label client portals
WOBBIE Concierge
Embedded on your site
Hi, do you ship to the Isle of Wight and how long does delivery take?
Yes — we deliver to the Isle of Wight via Royal Mail Tracked 48. Orders before 3pm ship the same day, and most arrive within two working days. Want me to flag any specific products?
Yes, the oak dining table. Can you send a quote?
Captured. Lead routed to HubSpot, posted in #sales on Slack and added to the leads sheet.
Integrations
Plugs into the tools you already use.
Every third-party call is routed through a single connector gateway, so credentials stay isolated and adding a new integration is a matter of days, not weeks.
SupabaseFirecrawlGoogle GeminiSemrushHeyGenResendStripeWordPressWebflowLinkedInHubSpotSlackGoogle SheetsGoogle Search ConsoleWhatsApp Cloud
Pricing
Free to start. Pay only when WOBBIE earns it.
Free
£0
Real audit, RAG chat, first content drafts — no credit card.
Start freePro
From £49 / mo
Single business, Draft + Auto modes, weekly briefings, daily standup, publishing to WordPress, Webflow and LinkedIn.
Go ProScale
From £249 / mo
Agency Mode: bulk templates, branded PDF reports, white-label client portals, per-client autonomy.
Book agency demoFinal pricing is set on wobbie.net. Custom agency packages available — talk to Streamline Digital.
FAQ
Frequently asked questions
What is WOBBIE?
WOBBIE is Streamline Digital's flagship AI digital business partner. It crawls a business's website, builds a knowledge graph, audits SEO, drafts and publishes content, triages leads and proposes site changes it can apply, verify and revert by itself.
Who is WOBBIE built for?
Solo SMB owners, marketing-led SMBs that want drafts and reporting they can review before publishing, and digital agencies that want to run the same partner across a full client book under their own brand.
How quickly do I see value after signing up?
Inside five minutes. Sign up with email or Google, drop in a business URL, and WOBBIE returns a real SEO score, three blog ideas, a social calendar and a working chat trained on your own content.
How does the autonomy model work?
Every channel runs in Suggest, Draft or Auto mode. Suggest only notifies you. Draft queues a fully formed piece for approval. Auto acts without asking and logs everything. Owners set the level per channel.
Can agencies run WOBBIE under their own brand?
Yes. The Scale tier enables Agency Mode with bulk templates, branded PDF reports, white-label client portals and per-client autonomy levels.
How does the embedded Concierge widget work?
A small JavaScript loader is added to the public site. The widget mints an HMAC-SHA256 JWT bound to the origin, answers customer questions from the RAG knowledge base, captures leads, and pushes them to HubSpot, Slack and Google Sheets in parallel.
Which CMSes and channels does WOBBIE publish to?
WordPress, Webflow and LinkedIn at launch, with Shopify, Squarespace, Ghost and a raw HTML adapter on the roadmap. Lead routing covers HubSpot, Slack, Google Sheets and WhatsApp Cloud.
How is WOBBIE priced?
Free for the initial audit and chat, Pro for single-business owners who want drafts and weekly briefings, and Scale for agencies running WOBBIE across many clients with white-label reporting.
Stop postponing the marketing work. Let WOBBIE run it.
WOBBIE — Web Operations Built By Intelligence Engineering — is the fully automated business partner that never clocks off. Add your URL, get a real audit in five minutes, and decide later how much you want WOBBIE to run on its own.