Shopify-first

AI Workflow Automationbuilt for Shopify stores.

We connect Shopify Flow, Functions and the Admin API to the AI layer your team actually needs — recovering revenue, cutting hours of manual ops, and giving merchandising back its week.

Stack we work in:Shopify PlusKlaviyoGorgiasReChargeShipStationMakeZapierOpenAIAnthropic

Most Shopify stores grow faster than their ops can keep up.

The three patterns we see in every audit, before a single workflow is written:

Your ops team lives in 8 browser tabs

Order tagging, ticket triage, inventory reconciliation, refund decisions — every task hops between Shopify, Klaviyo, Gorgias, ShipStation and a spreadsheet.

Support replies are too slow to convert

First-response time creeps past 8 hours. Pre-purchase questions go unanswered, and CSAT drops the moment you scale ad spend.

Revenue is leaking from edge cases

Subscription churn, abandoned carts with the wrong discount, mis-tagged orders going to the wrong 3PL — each one is small, but they compound into six figures a year.

The stack

The full Shopify AI automation stack.

Five layers, working together. We map your store against all five and ship the missing pieces — without ripping out what already works.

Layer 01

Storefront & theme

Liquid, Hydrogen and theme app extensions. The surface customers see — and where AI-generated content (copy, badges, reviews, recommendations) actually lands.

  • Liquid sections
  • Hydrogen / Oxygen
  • Theme app extensions
  • Metafields & metaobjects
Storefront engineering →
Layer 02

Shopify-native automation

The platform's own automation primitives. Free, fast, and tightly coupled to your store data.

  • Shopify Flow
  • Shopify Functions
  • Webhooks
  • Admin GraphQL API
  • Bulk Operations
API integration →
Layer 03

AI layer

Where the judgement happens. Classification, drafting, summarisation, embeddings and structured extraction — selected per task for accuracy, latency and cost.

  • OpenAI GPT-4 / 4o
  • Anthropic Claude
  • Lovable AI Gateway
  • Vector search & embeddings
AI automation pillar →
Layer 04

Orchestration

The glue that turns triggers into multi-step playbooks. Visual where it makes sense, code where it matters.

  • Make.com scenarios
  • Zapier
  • n8n self-hosted
  • Custom serverless (TypeScript)
Custom orchestration builds →
Layer 05

Connected apps

The apps already in your stack — connected via their official APIs and webhooks, not brittle scrapers.

  • Klaviyo · Gorgias · Zendesk
  • ReCharge · Bold Subscriptions
  • ShipStation · Loop Returns
  • Stamped · Yotpo · Okendo
  • NetSuite · Xero · QuickBooks
  • Meta Ads · Google Ads
Full e-commerce automation →

What you actually get

Measurable outcomes, not "AI sprinkled on top".

Typical ranges we see within 90 days of a workflow going live. Your numbers go in the dashboard from day one, so we can prove it on your data.

60–85% faster

Faster CX response

AI drafts replies in Gorgias; humans approve in one click. First-response time drops from hours to minutes.

+8–15% AOV

Higher AOV from post-purchase

Personalised upsell flows powered by order-history embeddings — without bolting on another paid app.

−12–20% returns

Lower refund & return rate

AI flags risky orders pre-fulfilment (wrong size patterns, mismatched address, suspicious velocity).

Better ROAS

Cleaner data into ad platforms

Server-side events, enriched conversion values, and AI-deduped customer matches feed Meta & Google.

Hours → seconds

Fewer manual exports

Bulk Operations + AI summarisation replace the weekly 'pull a CSV and pivot it' ritual.

10+ hrs/week

Time back for merchandising

Product descriptions, alt text, collection copy and SEO metadata generated and published at scale.

Example workflows

Six playbooks we ship most often.

Each one is a real build — not a slide. Trigger → AI step → action → result, all instrumented and reversible.

AI-tagged orders for fulfilment routing

Trigger
Order paid (Shopify webhook)
AI step
Claude classifies line items by SKU pattern, fragility and dimensions
Action
Shopify Flow tags the order and routes it to the correct 3PL or in-house warehouse
Result
Mis-routed orders drop to near zero; warehouse team stops re-sorting by hand.

Smart support triage in Gorgias

Trigger
New Gorgias ticket
AI step
GPT-4 classifies intent (WISMO, return, sizing, pre-sale), drafts a reply with order context, and scores confidence
Action
High-confidence drafts auto-send; everything else lands in the agent's queue with the draft pre-filled
Result
First-response time falls from 8h to under 15min on the auto-send tier.

Subscription win-back

Trigger
ReCharge subscription cancellation
AI step
AI scores churn reason from the cancel survey, picks the right offer, and personalises the email body
Action
Klaviyo flow fires with a Shopify Functions discount that's gated to the right SKU and frequency
Result
Win-back rate roughly doubles vs a static one-size-fits-all save offer.

Inventory anomaly detection

Trigger
Nightly Bulk Operations export
AI step
Model spots velocity outliers, dead stock, and SKUs trending toward stock-out within the lead-time window
Action
Slack alert with a draft PO; one-click pushes the PO to your ERP
Result
Stock-outs on top-50 SKUs drop dramatically; dead-stock decisions happen weekly, not quarterly.

Product description generation at scale

Trigger
CSV upload or new product created
AI step
Claude rewrites titles, descriptions, bullet points and SEO meta in your brand voice — sourced from a style guide and top-performing PDPs
Action
Admin API bulk-updates the products; copy is queued for human review in a lightweight admin panel
Result
Catalogue launches that used to take 3 weeks ship in 2 days.

Review-to-PDP automation

Trigger
New Stamped or Yotpo review
AI step
AI extracts the strongest UGC angle (fit, durability, gift use-case) and tags it
Action
Metafields update on the product; theme renders a 'why customers love this' proof block
Result
Social proof on every PDP without a merchandiser touching the CMS.

Case study

How a Custom Shopify-ERP Integration Eliminated Stock Discrepancies for a UK Retailer

A real-time bidirectional sync between Shopify and a legacy warehouse ERP — eliminating 12 monthly oversells, lifting inventory accuracy to 99.8% and cutting order processing from 4 hours to 40 minutes.

Read the case study

How we deliver

Audit → Blueprint → Build → Handover.

Fixed-fee at every step. You always know the next deliverable, the next deadline, and the next decision before any work starts.

  1. Step 1

    Audit

    We map your current Shopify stack, identify the 10 highest-ROI workflows, and score each on impact vs effort. 1 week.

  2. Step 2

    Blueprint

    Written, fixed-fee build plan. Architecture diagram, model choices, guard-rails, success metrics and timeline. 3–5 days.

  3. Step 3

    Build

    We ship workflows one at a time, instrumented from day one. You approve each one in staging before it touches production. 2–6 weeks per workflow.

  4. Step 4

    Handover

    Dashboards, runbooks, model-cost reporting, and a 30-day post-launch warranty. Optional care plan keeps the stack tuned as Shopify and the AI providers evolve.

Related work

The pages that pair with this one — whether you want to dig into a specific layer of the stack, or quantify the opportunity before you talk to us.

FAQ

Common questions about Shopify AI automation

What counts as an 'AI workflow' on Shopify?

Any automated process where a model makes a judgement call inside the chain — classifying a ticket, drafting a reply, tagging an order, rewriting copy, spotting an anomaly, or personalising a flow. The trigger and action are usually Shopify Flow, webhooks or the Admin API; the AI layer slots in between.

Do we need Shopify Plus?

No. Shopify Flow and Functions are now available on standard Shopify plans, and most of what we build runs equally well on Basic, Shopify, Advanced or Plus. Plus does unlock organisation-level Flow, scripts and B2B features that change the architecture of a few specific workflows.

How long does the first workflow take to ship?

Typically 2–6 weeks per workflow from audit to handover, depending on how clean the data is and how many third-party systems are involved. We always quote fixed-fee against a written blueprint before any build starts.

Which AI providers do you use?

OpenAI (GPT-4-class), Anthropic (Claude), and the Lovable AI Gateway for routing. We pick per-task based on accuracy, latency and cost — and we keep prompts, models and outputs versioned so a model swap never breaks production.

How do you stop AI from sending bad messages to customers?

Every customer-facing AI step ships with confidence thresholds, human approval queues, and logged guard-rails. Low-confidence outputs route to a person; high-confidence outputs send straight through. You see every decision in a dashboard.

Will this work alongside our existing Shopify apps?

Yes. We integrate with Klaviyo, Gorgias, ReCharge, ShipStation, Loop Returns, Stamped/Yotpo, NetSuite, Xero, Meta and Google Ads via their official APIs and webhooks. We don't rip and replace — we orchestrate.

Get a workflow audit

Tell us where the manual work hurts.

We'll come back within one working day with the top 3 workflows we'd build first, the expected payback, and a fixed-fee blueprint price. No deck, no pressure.

  • ✓ Fixed-fee blueprint before any build
  • ✓ Works on Basic, Shopify, Advanced and Plus
  • ✓ 30-day post-launch warranty on every workflow
Step 1 of 2Initial details

Ready to automate your Shopify ops?

Free 30-minute call. We'll tell you which workflow to build first.